Real estate agents are always looking for new and effective ways to use social media. I know this from my experience as a marketing consultant. I also know that a lot of real estate professionals start a social media campaign, only to stall out after a few weeks. They don’t attract very many followers. They don’t spur […]
How to Use ChatGPT (AI) to Write Property Listing Descriptions
In this article: how to use the popular AI program ChatGPT to write real estate property listing descriptions, with tips, examples and best practices. Most real estate agents end up writing property listings at some point in their careers. And a lot of them struggle with it. If this describes you, you’ll be happy to […]
20 Kinds of Content Real Estate Agents Can Post on Social Media
As a real estate agent, you probably already know that social media has the potential to connect you with a lot of potential clients. Social media platforms like Facebook, twitter, LinkedIn and Pinterest can connect you to a huge audience at little or no cost. But you might not know what kinds of content real […]
How Real Estate Agents Can Use ChatGPT for Writing and Marketing
In this article: How real estate agents and brokers can use ChatGPT for writing and marketing tasks, including blog posts, social media, property listings and more! If you read, watch or follow the news in any form, you’ve probably already heard about ChatGPT. This is the artificial intelligence (A.I.) program that can generate content based […]
The 9 Best Ways to Increase Traffic to a Real Estate Website or Blog
In this article: 9 proven and effective ways to increase traffic to a real estate website or blog (and how you can combine them for even better results). Does your real estate website feel like the digital equivalent of a ghost town? Does your website analytics tracker resemble a flat line? If so, you probably […]
Benefits of Regular and Frequent Blogging for Real Estate Agents
In this article: An explanation of how real estate agents can benefit from blogging on a frequent and consistent basis over time. You’ve probably heard about the benefits of real estate blogging, and how it can help you increase your website traffic and attract potential clients. But there’s an important aspect of blogging that is […]
How to Create Real Estate Blog Content Your Readers Will Love
When it comes to real estate blogging, there’s content … and then there’s great content. In this article, you’ll learn how to create the latter and stand out from the crowd. It takes a lot of time and effort to create great content for a real estate blog. But the results are worth it. Over […]
The Best Real Estate Blog Topics for 2023 (Based on Actual Data)
In this article: a list of the best real estate blog topics for 2023, with tips for using them effectively. The real estate market has changed a lot over the past two or three years. The COVID pandemic created a surge in home-buying activity unlike anything we’ve ever seen before. Supply levels plummeted, forcing home […]
Mortgage Rate Locks Explained: Definition, Process, Benefits and More
In this article: The mortgage rate lock process explained, the pros and cons of locking in, and how it compares to floating. If you’ve been researching the mortgage application process lately, you’ve probably heard about a “mortgage rate lock.” This is an important step in the lending process, because it partly determine the amount of […]
9 Mortgage Underwriting Problems That Could Delay Closing
Some home buyers sail through the mortgage underwriting and closing process with no issues whatsoever. Other borrowers encounter a few snags along the way, which can delay the closing. The truth is, there are many issues or problems that can arise during the mortgage underwriting process. But there are also ways to avoid many of […]