In this article: a list of the best real estate blog topics for 2023, with tips for using them effectively.
The real estate market has changed a lot over the past two or three years. The COVID pandemic created a surge in home-buying activity unlike anything we’ve ever seen before. Supply levels plummeted, forcing home buyers to compete fiercely for scant inventory. Prices rose by double digits. You know the rest.
But now, in 2023, the housing market has downshifted. Things have cooled down, and buyers have more negotiating leverage. It’s part of an ongoing shift that will continue over the coming months.
As a real estate professional, you can capitalize on these trends by using them as real estate blog topics. In fact, some of the best blog topics for 2023 relate to real estate market conditions. If you cover these topics on your blog, you could increase your website traffic and generate more leads from potential clients!
Best Real Estate Blog Topics for 2023
The goal here is to align (A) your real estate blogging efforts with (B) the research patterns of your target audience. We know from traffic analysis that home buyers and sellers are very interested in local market conditions. They research these kinds of topics online, time and time again, before they even enter the market.
If you publish this kind of information onto your real estate blog, all of those future home buyers and sellers will find your site. In the process, they’ll find you as well. And that can be the start of a working relationship.
So, without further ado, here are some of the best real estate blog topics for 2023, based on traffic data, research and analysis:
- 2023 housing market forecast for [Your City]
- 2023 real estate market predictions for [City]
- Is 2023 a good year to buy a home in [City]
- Is [City] a buyer’s or seller’s market right now?
- Will [City] home prices rise or fall in 2023?
- Is the [City] housing market cooling / slowing down in 2023?
- Will [City] home prices drop / go down in 2023?
- (And variations of the above phrases)
These best blog topics for 2023 all have something in common. They are designed to answer the questions people have about local real estate market conditions. They also give you an opportunity to demonstrate your knowledge of local market conditions. And that can go a long way toward helping you gain new clients.
Additionally, these topics have been chosen based on real-world traffic analysis. We’ve used these same blog topics across our network of real estate websites. And they always perform well in terms of generating traffic. We didn’t choose them willy-nilly. We chose them because they work. These are the topics your audience wants to know about. So why not give them what they want?
How to Optimize This Blogging Strategy
Here are some things to keep in mind, as you incorporate our list of best real estate blog topics for 2023.
1. Keep your real estate blog topics local.
As a real estate agent, you serve a specific market area. So naturally, you want to attract home buyers and/or sellers from that specific location. Your real estate blog content needs to align with this goal.
For instance, if I’m a real estate agent in Phoenix, Arizona, I don’t want to write about “the real estate market” in a broad, generic or nationwide sense. At least not all the time. I would get better results by blogging about the market in Phoenix, Arizona specifically. That’s where my potential clients are.
Include your local keywords within your blog post titles, and throughout the post itself. Use them in a natural, conversational way — but be sure to include them. Remember, you’re trying to attract home buyers and sellers from the areas your service. So your blog content needs to reflect this, with the liberal use of location-based keywords.
2. Support your content with useful data.
Before you write your first blog post, spend some time researching your local real estate market. Create a file or folder on your computer, and start compiling local market data, trends and news. Use this information to shape your blog posts.
This will allow you to create more specific (and more useful) content. And that’s the kind of content that keeps readers engaged, especially when it comes to financial topics like real estate.
Incorporate statistics, quotes from experts, and links to relevant source material. This will increase the value of your blog posts, while establishing you as an authority on the local real estate market.
3. Create in-depth, comprehensive and helpful articles.
You might have heard or read that people don’t read long-form content online, and that they only skim it. This might be true in some scenarios. But when it comes to finance-related content, you can rest assured the right people will read it.
Buying a house is a major investment. A savvy home buyer will conduct extensive research into local market conditions and other factors, before attempting to make a purchase. The same is true for sellers, who often use the internet to find out what’s going on in the housing market.
You can align your real estate blog strategy with these behaviors in mind.
If you create a beefy 1,500-word blog post about current market conditions in your area, while providing plenty of useful data and insight, your readers will gobble it up. Additionally, longer and more authoritative content performs better with Google and other search engines.
According to the guidelines published on Google Search Central:
“Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they’re producing such content.”
This article goes on to state pose the following question: “After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?”
4. Use keyword research tools to broaden your scope.
One of the great things about blogging, as a real estate marketing strategy, is that there’s no limit to how far you can go with it. We provided you with some of the best real estate blogging topics for 2023, based on our own experiences. But you can certainly expand this list with a bit of research of your own.
Keyword research tools can help you identify relevant blog topics, allowing you to publish content on a frequent and consistent basis. And consistency is key when it comes to generating long-term results.
If you’re serious about your blogging, consider using keyword research tools such as Ahrefs and SEMrush. You could also use the free tool provided by Google, which is known as the Keyword Planner.
While you’re at, it start typing some of these phrases directly into Google, to see what kind of auto-suggestions it provides. This is a fun and useful way to generate even more blog topics for your real estate content strategy. The screenshot above shows this auto-suggestion feature in action.
So there you have it, a list of some of the best real estate blog topics for 2023, and some tips for using them effectively. If you have questions about this subject, be sure to download our e-book on real estate blogging.