A Real Estate Marketing Idea for 2017: Blogging

Here’s a real estate marketing idea for 2017: We can help you implement a blogging strategy to attract local home buyers and sellers. The result? Traffic, visibility, leads and growth.

Are you a real estate agent or broker? Do you want to grow your business in 2017? We can help. We’ve been perfecting the art and science of real estate content marketing since 2003, and we can use it to help you grow your business.

Backstory: Who We Are, What We Do

The Home Buying Institute (HBI) is one of the oldest and most popular websites for home buyers in the U.S., attracting more than 50,000 visitors per week. We accomplish this by publishing high-quality real estate content on a regular basis.

In 2016, we launched a marketing service for select clients across the country. We help our clients do what we do, but at the local level. We can help you grow your business by publishing real estate news and articles tailored to your local readers. (Here’s an example of a piece written for a client.)

The end result? More traffic, more exposure, and more leads to help you grow your real estate business over time.

Model: One Client Per Metro Area

We work with one real estate marketing client per metro area. There are two reasons for this. We do a lot of work for our clients, and this limits the number of clients we can take on. Secondly, we help our clients dominate their local markets, in terms of website visibility, traffic and readership. It would be counterproductive and unethical to do this for competing agents in the same area.

Services: What We’ll Do for You

You probably found our website by researching your local real estate market. That’s exactly what we will do for you. We’ll transform your website into a highly informative real estate resource, by publishing high-quality content twice per week.

Weekly services include:

  • Data mining — We have many years worth of website performance data. We’ll use it to choose the best blog topics, based on traffic and readership potential.
  • Market monitoring — We will keep up with your local real estate market in order to provide your readers with accurate, timely, and useful information.
  • Content writing — We will produce articles and news stories with a journalistic quality. But you’ll be able to put your name on them and take all the credit.
  • Search optimizing — All articles will be optimized for search engine visibility. We also focus on popular topics to maximize your web traffic over time.
  • Publishing — We can deliver your article as text files, or publish them directly onto your blog. There is very little effort on your end.
  • Consulting — We’ll advise you in other areas as well, such as web-based lead generation.

We do all of the work. You enjoy all of the traffic, visibility and PR benefits.

If you’re interested in being our one client within your metro area, please send an email to writing@homebuyinginstitute.com.