Best Real Estate Blog Topic Ideas for 2024, Based on Market Trends

In this article: a list of the best real estate blog topics and ideas for 2024, based on consumer research patterns and current trends within the housing market.

The real estate market has changed a lot over the past few years, and I probably don’t need to recount all of the details. You know them already.

But now, as we move into 2024, the housing market is entering a new phase. Mortgage rates have eased, bringing more buyers into the market. Home prices have started to climb again in most cities. And low supply levels continue to challenge buyers.

As a real estate professional, you can capitalize on these trends by blogging about them. In fact, some of the best blog topic ideas for 2024 relate to the changes and developments mentioned above.

Best Real Estate Blog Topics for 2024

Below, I’ve summarized some of the major changes that have occurred over the past few years. I’ve also shown how you could turn them into high-performing real estate blog topics, aligning your blogging strategy with trending topics.

Note: In all of the blog post topic and title examples presented below, I’ve included [City] and “2024.” This best practice can help you maximize search engine visibility and traffic. When people research the local real estate market, they often include the name of their city and the current year as well. So you should include those items within your blog titles.

1. Tight Inventory Conditions

Tight inventory conditions will continue to challenge home buyers in 2024. This has been a problem for several years running, and it will remain a factor in 2024 as well. According to an October 2023 report from Realtor.com:

“While home prices remained relatively stable year over year this October, limited inventory continues to hamper homebuyers as the number of homes actively for sale shrank on an annual basis (-2.0%) for the fourth month in a row…”

That statistic applies to the nation as a whole. In some of the more competitive real estate markets across the country, inventory levels have declined by more than 20% over the last year. And things were already tight a year ago.

This is one of the best real estate blog topic ideas for 2024, because it represents one of the biggest challenges for buyers. This trend also influences the market as a whole, by limiting the sale of homes and giving sellers more leverage.

Sample blog post topics, titles and ideas:

• Will It Be Hard to Find a Home to Buy in [City] in 2024?
• What’s the Housing Inventory Situation in [City]?
• Will There Be More Homes on the Market in [City] in 2024?
• Tips for Finding a Home in [City] When Inventory Runs Low
• Navigating a Tight Market: Tips for [City] Home Buyers in 2024
• How Low Supply Levels Could Affect [City] Home Buyers in 2024

You can obtain this kind of information from various sources, including Redfin’s data center, Realtor.com housing market updates, your local MLS, and maybe your local Realtor association.

Incorporate these blog topics into your 2024 real estate blogging strategy and track the results through analytics. If it works for you, you can revisit the topic on a monthly basis as conditions change.

2. Rising Home Prices

Rising home prices are another trend that you can blog about in 2024. Of course, this can vary from one city to the next. So you’ll have to find out what’s happening in your own backyard.

Nationally, home prices began to rise again during the second half of 2023. This followed a cooling trend during which prices leveled off and even declined in many U.S. cities. It seems that we have passed the “bottom” of the post-pandemic downturn, with the possibility of rising prices ahead.

This is one of the best real estate blog topics to cover in 2024. Most home buyers, homeowners and sellers know that we’ve been on a roller coaster over the past few years. So they have a lot of questions about current home price trends within their local markets. This makes it a great blogging topic for real estate agents.

It’s actually an interesting time right now. Higher mortgage rates have reduced demand among buyers. But they have also reduced inventory levels, due to what’s now referred to as the mortgage rate lock-in effect.

But the reduction in inventory has had a more profound effect on the real estate market. So there’s one more thing you can blog about in 2024.

According to a recent report from Freddie Mac:

“While both housing demand and supply measures have been declining, the tighter level of supply outweighs the decrease in demand, which translates to upward pressure on house prices. House prices were up 4.6% in July according to the FHFA Purchase Only House Price Index.”

Sample blog post topics, titles and ideas:

• Will [City] Home Prices Rise or Fall in 2024?
• What’s the Forecast for [City] Home Prices in 2024?
• Top 5 Factors Affecting [City] Home Prices in 2024

Home prices are one of the best real estate blog topics to cover in 2024, especially if you drill down to the local level. Explain how home prices in your area have changed over the past few years, what they’re doing right now, and what they might do over the coming months.

3. Higher Mortgage Rates

The average rate for a 30-year fixed mortgage loan rose from 3.09% in November 2021 to 7.76% in November 2023, cooling the real estate market. But rates have eased since then and now hover in the 6.6% range, as of early 2024.

Now, everyone wants to know what rates might do in 2024. For these and other reasons, it’s one of the best real estate blog topics to write about in 2024.

Sample blog post topics, titles and ideas:

• Are [City] Mortgage Rates Expected to Rise or Fall in 2024?
• How Will Higher Rates Affect the [City] Housing Market?
• [State] Mortgage Rate Predictions for the Next 2 Years

Mortgage rate data is easy to find online. Freddie Mac’s weekly survey is a good place to start, and you can also screenshot some charts from that source (with proper citation).

4. Current Market Conditions

The previous blog topics covered individual aspects of the market, like inventory and home prices. You can also blog about the real estate market in general, and would be wise to do so.

After the ups and down of the past three years, home buyers and sellers want to know what the real estate market will be like in 2024. Blogging is a great way to bring them up to speed (while bringing them to your website in the process).

It’s a win-win. You’re giving people insights that can help them succeed in the purchase or sale of a home. And they’re rewarding you with their time and attention—and possibly their business. This makes it another one of the best real estate blog topics for 2024.

Sample blog post topics, titles and ideas:

• Will 2024 Be a Good Year to Buy a Home in [City]?
• Is Now a Good Time for Selling a Home in [City]?
• Is [City] More of a Buyer’s or Seller’s Market Right Now?
• Is the [City] Real Estate Market Slowing Down This Year?

Blogging about your market is one of the best ways to bring local home buyers and sellers to your site. It can also help you grow your newsletter list or social media following.

5. Real Estate Market Outlook

Local buyers and sellers are very interested in current real estate market conditions, making it one of the best blogging angles for 2024. But what they really want to know is, where the market might be headed.

This is especially true for home buyers, who might have concerns about buying a house in a weak or declining market. Am I making the right choice? Is now the right time?

Enter the real estate market forecast.

This is another subject you should be blogging about in 2024, if you want to attract visitors who are interested in the local real estate market. Because I can guarantee they will be searching for those kinds of topics.

Sample blog post topics, titles and ideas:

• 2023 Housing Market Forecast for [City]
• 2023 Real Estate Market Predictions for [City]

No one can predict future real estate market trends with complete accuracy (and you might want to include a disclaimer on your blog to that effect). But there’s nothing wrong with making an educated guess about future real estate trends, based on current conditions.

You could also include third-party forecasts within your real estate blogging content strategy. Economists, analysts, and Realtor associations regularly offer such forecasts. Just be sure to put a local spin on it, to make the information more useful for your target audience.

The goal here is to align (A) your blogging efforts with (B) the research patterns of your target audience.

We know from traffic analysis that home buyers and sellers are very interested in local market conditions. They research these topics online, extensively, before they even enter the market. They seek knowledge before taking action.

If you publish this kind of information onto your real estate blog, all of those future home buyers and sellers will find your site. In the process, they’ll find you as well. And that can be the start of a working relationship.

Creating Content That Helps People

You might have heard that people don’t read long-form content online, and that they skim it instead. This might be true in some scenarios. But when it comes to finance-related content, you can rest assured the right people will read it.

If you create an in-depth, 1,500-word blog post about current market conditions in your area, providing plenty of useful data and insight, your readers will gobble it up.

People who are about to spend (buyers) or earn (sellers) a lot of money want to go into the process with as much knowledge as possible. And they’ll read as much as it takes to gain that knowledge.

Longer and more authoritative content also performs better with Google and other search engines. Google uses what it refers to as the E-A-T concept when evaluating content and determining rankings. It stands for expertise, authoritativeness, and trustworthiness.

In short: If their ranking algorithm determines that the author is a trustworthy expert and authority on the subject matter, they’ll give the content a rankings boost. This can bring more traffic and greater visibility.

In 2022 they added another ‘E’ into the mix, stating the following:

“Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness?”

Here’s another way to think about it. After reading your blog content (i.e., real estate market reports), people should come away feeling that they’ve learned enough about the topic to help achieve their goal. Keep this in mind when writing your content!

Go Above and Beyond With Your Blogging

There’s no shortage of real estate blog topics and blogging ideas floating around the Internet. A Google search will reveal dozens, if not hundreds, of these lists. But you should take them with a grain of salt.

Many of those “best real estate blog topic” lists offer nothing new or helpful. They often regurgitate the same types of blog topics, such as home buying tips, how to sell a home, etc.

But that kind of content already exists all over the Internet. So by blogging about them, you won’t be adding anything new or useful to the conversation. You’ll be repeating what others have already done.

You’ll also have a harder time generating website traffic or visibility from those generic, overused real estate blog topics. You can’t revisit the same topics as countless other bloggers and expect Google to reward you with top rankings. You can’t expect to stand out.

Lastly, these so-called “best” blog topic ideas don’t help you distinguish yourself from other real estate professionals in your market. They don’t showcase your knowledge and expertise on local housing market conditions or trends.

And when you think about it, that’s the kind of knowledge people seek when choosing a real estate agent. They want someone who can help them navigate the local housing scene, including any challenges that buyers or sellers might be facing these days.

The bottom line is, you can do better than that.

The list provided above will help you (1) stand out from the crowd, (2) generate more traffic to your site, and (3) position yourself as a local market expert.

So there you have them, some of the best real estate blog topics and ideas for 2024, and some tips for using them effectively. Happy blogging!